"My" Pop-up book won two design awards
Sony Ericsson had a great night when the Swedish Design Awards 2008 was held at Moderna Museet in Stockholm. The pop-up book, produced by Product Communication of C&D in Lund, won the gold medal in two categories - Information Print and The Jury's Award.
The jury's motivation: Every spread is a world of its own. A surprising mix of nostalgia and futurism. It takes guts by the involved people to pull through an idea like this. We find new surprises every time we open the pop-up book.
The pop-up book was handed out to visitors at the 3GSM World Congress in February this year. The ambition was to create a book that caught the unique Sony Ericsson user experience in a fun and inspiring way. Four paper engineers from the USA and the Netherlands, with long experiences in creating pop-up books for children, worked together with a small team from Product Communication to come up with exciting solutions for each spread.
